Monster Fish Outdoors Acquires Profound Outdoors

Monster Fish Outdoors Acquires Profound Outdoors and Its Iconic Brands, Including Azuma, Klone Plastics, and Swampers Jigs

Cornelius, North Carolina – 7/29/2025 — Monster Fish Outdoors, one of the fastest growing companies behind BassMooch, Level Rods, and Xhing Line, is proud to announce its acquisition of Profound Outdoors, bringing industry-renowned brands such as Azuma, Klone Plastics, and Swampers Jigs into its expanding family.

Founded by legendary professional angler Timmy Horton, Profound Outdoors quickly gained a devoted following for its premium-quality tackle and relentless innovation. Horton, a former BASS Angler of the Year and one of the most dominant crankbait anglers in the history of the sport, helped develop some of the most effective baits ever thrown — most notably the celebrated Z Boss Crankbait Series and Shaker Z Series, known for its precision engineering and fish-catching performance.

As part of the acquisition, the brands Azuma, Klone Plastics, and Swampers Jigs will be officially consolidated under the BassMooch brand within the Monster Fish Outdoors family.

Customers can rest assured that all the original molds, designs, and color patterns will remain exactly the same — continuing the trusted performance and fish-catching power anglers have come to expect. These baits will now be offered under the BassMooch label, a move that aligns with the brand’s growing momentum across the fishing industry and will be available for sale under BassMooch.com within the coming weeks.

This strategic unification allows us to streamline product lines, increase visibility, and invest more deeply into innovation and distribution — all while honoring the legacy of Profound Outdoors and the anglers who helped build it.

The BassMooch brand has quickly become a leader in the fishing space, and this transition marks a pivotal step forward for both companies. Together, we’re keeping the same high standards — just with a new name and a bigger future.

The acquisition marks a pivotal moment for both companies and for anglers and dealers everywhere. Monster Fish Outdoors founder and CEO Matthew Lewis will now carry the torch, building on the foundation Timmy and Kim Horton created.

Timmy Horton shared the following statement:

"Designing lures and building up Profound Outdoors has been an immense blessing and a labor of love. The Z Boss series has really revolutionized the manufacturing and utilization of crankbait fishing, and I'm so proud of that. This was the first business that Kim and I operated together and helped us realize how much we truly enjoyed entrepreneurship and working together every day. It's a bittersweet day as we let go of the reins, but we are both incredibly excited to see what Matt does with the business. Kim and I would like to thank everyone who has been a part of this journey with us. Matt is acquiring what I know to be the very best lures on the market, and we wish him great success." – Tim Horton

Under Monster Fish Outdoors’ leadership, anglers can expect continued availability of their favorite baits, as well as new innovations and expanded product offerings. The acquisition not only strengthens Monster Fish Outdoors’ market position but also brings together a powerhouse collection of fishing brands rooted in authenticity and performance.

Matthew Lewis, an angler and entrepreneur passionate about elevating the fishing experience, added:

“This acquisition is a major strategic move for Monster Fish Outdoors. It immediately expands our product offerings into categories we weren’t in before — like medium to deep-diving crankbaits, high-quality soft plastics, and tournament-grade jigs and terminal tackle. These are proven products with a loyal following, and integrating them under the BassMooch brand gives us instant impact. It allows us to serve more anglers with a broader range of tools, all built on a foundation of quality and performance.” – Matthew Lewis, CEO of Monster Fish Outdoors

Product Availability Notice

As we work through the transition and integration of the newly acquired product lines, please note that it will take a couple of weeks for the full catalog of Azuma, Klone Plastics, and Swamper Jigs — now under the BassMooch brand — to be implemented into our system.

These products will be available for sale in the coming weeks.

Customers who want to be the first to know when the products go live can sign up for email notifications at BassMooch.com.

We appreciate your patience and support during this exciting time of growth. The same great products you’ve trusted — now under a bold new banner — are almost ready to hit the water again.

About Monster Fish Outdoors
Monster Fish Outdoors is a next-generation fishing company driven by innovation, quality, and real-world performance. With brands like BassMooch, Level Rods, and Xhing Line, the company creates fishing products that meets the demands of tournament anglers and weekend warriors.

About Profound Outdoors
Founded by legendary professional angler Timmy Horton, Profound Outdoors is home to premium fishing brands like Azuma, Klone Plastics, and Swampers Jigs. Known especially for its amazing lineup of hard plastic crankbaits, Profound Outdoor products are trusted by top anglers across the country.

Media Contact:
Knox Hitt
Monster Fish Outdoors
281-881-7838
khitt@monsterfish.com