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January 1, 2025 - Monster Fish Outdoors

Cornelius, North Carolina - Brian Latimer - the MLF Pro, social media influencer and family man joins Monster Fish Outdoors (MFO) and related brands in 2024 and beyond.

MFO is located in Cornelius, North Carolina and borders Lake Norman - where Cherry grew up fishing.  

MFO has many brands under its umbrella including BassMooch and Xhing Line, and recently acquired Level Rods from Major League Fishing Pro - Anthony Gagliardi in 2023. 

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