![](http://bassmooch.com/cdn/shop/files/erwr.png?v=1725633872&width=1080)
Our Journey
Matt Lewis founded BassMooch Baits in May 2022. An entrepreneur with many successful businesses, Matt decided to follow his passion for fishing and started the journey to stake a way into the fishing industry by delivering high quality fishing products at an affordable price.
In 2023, Matt acquired Level Rods - company founded in 2015 from MLF pro Anthony Gagliardi to expand its product offering into the fishing rod segment.
The inception of Monster Fish Outdoors (MFO) took place as the main holding company for the two brands and would act as the main operating company.
Today, have many quality brands under our umbrella including BassMooch, Level Rods, Xhing Line, and Cobra Hooks.
Timeline
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May 2022
Inception of BassMooch
Matt Lewis founded BassMooch Baits in May 2022. An entrepreneur with many successful businesses, Matt decided to follow his passion for fishing and started the journey to stake a way into the fishing industry by delivering high quality fishing products at an affordable price.
![](http://bassmooch.com/cdn/shop/files/web25_1.png?v=1725634246&width=1175)
Nov 2022
Launched Website
BassMooch launches its ecommerce website www.bassmooch.com and debuts it's first products to the marketplace. Its first products to be sold on the site are the Lynch Worm, Brawler Bug, Wool Gloves and the M5 Tournament Face Mask.
![](http://bassmooch.com/cdn/shop/files/lvl25_1.png?v=1725634443&width=1200)
Feb 2022
Acquires Level Rods
Acquired Level Rods from Major League Fishing's Anthony Gagliardi from Lake Murray, South Carolina. Founded in 2015, Anthony designed the original OGX Series which were made in the USA and are used by many tournament anglers throughout the southeast.
![](http://bassmooch.com/cdn/shop/files/bui23_1.png?v=1725634540&width=1200)
Mar 2023
Monster Fish Outdoors
With two brands now under management with Level Rods and BassMooch Baits - the need for a larger holding company was needed. The inception of Monster Fish Outdoors (MFO) took place as the main holding company for the brands and would act as the main company for working with dealers.
![](http://bassmooch.com/cdn/shop/files/wr23_2.png?v=1725634732&width=530)
Aug 2023
Warehouse Expansion
MFO expands its warehouse operations and fulfillment center by acquiring a new warehouse facility in Maiden, North Carolina. The growth of MFO's product offerings are continuing to expand as new baits are being developed along with new fishing rods and gear. The need for a larger space to hold all the inventory and improve fulfillment operations is essential for growth.
![](http://bassmooch.com/cdn/shop/files/bdsa_1.png?v=1725634822&width=1728)
Jan 2024
Hank Cherry Partnership
It was announced in January 2024 that MFO has teamed up and partnered with 2x Bassmaster Classic Elite Champion - Hank Cherry. The partnership has allowed for further expansion and development in bait, tackle, and rod design as well as promotion of MFO's suite of products.
![](http://bassmooch.com/cdn/shop/files/Untitled_design_23.png?v=1725636116&width=1200)
Apr 2024
Dealer Expansion
MFO broadens its efforts in dealer partnership and expansion with the release of its new dealer website and growth of its sales team. Focusing efforts on store relationships with easy to use site and amazing support through business development team.
![](http://bassmooch.com/cdn/shop/files/Untitled_design_22.png?v=1725635903&width=1080)
Today
Continuing To Expand
MFO continues to grow and expand its product offerings and uphold its commitment to providing premium quality fishing products to recreational and professional anglers at an affordable price.